Comments on: Modern Marketing

By: Yoosic - Blog » Just the truth

Yoosic - Blog » Just the truth — Mon, 26 Jun 2006 11:13:15 +0000

[...] Nicht kategorisiert This fantastic article. [...]

By: thund3rbox

thund3rbox — Thu, 22 Jun 2006 07:20:30 +0000

To Noah,

Email is still important, but not as important as it used to be. Young people use email less and less (1), if at all. SMS/Text messaging/Myspace messages/etc are extremely popular. RSS feeds are also important, due to the portability and reusability of the rss standard.

Would you sign a band if they had a good website, decent email list, or a band that DIDN’T have their own site, but had a HUGE MySpace presence? (Actually, I’d just sign a band if I thought their music was good, but that’s just me…)

Bob hit the nail on the head about the importance of a good webmaster and effective web presence. That’s why it’s important to not only have a webmaster, but a GOOD webmaster who is always on top of the latest trends, technology and doesn’t get complacent with routine new media production methods.

(1) http://www.newmediamusings.com/blog/2006/06/teens_turn_away.html

By: Jim Ahearne

Jim Ahearne — Sat, 17 Jun 2006 03:32:15 +0000

Bob,

I think I’ve sent this to you before, but it’s so appropriate to this discussion that I have to forward again. What got me going was Dan Millen’s comment, "Flash Sucks Ass." Right on! Have Dan send me his email address and I’ll paypal him a beer (well, $5.00).

Anyway I lifted this off of Merlin’s 43 Folders site. Here’s the direct link: http://www.43folders.com/2004/12/06/five-mistakes-band-label-sites-make/
Cheers,
Jim Ahearne

By: Vince Bannon

Vince Bannon — Sat, 17 Jun 2006 01:39:13 +0000

Bob it’s your CTO. At any major happening media company it’s The CTO who knows where’s it all going!

At the labels. They need it badly. They need someone to tell them where the latest places where technology and media are all going.

It should be the #2 guy on the label food chain. Not a promotion executive!

By: Dan Millen

Dan Millen — Sat, 17 Jun 2006 01:38:38 +0000

And frankly…

You should have a whole bunch of pictures and bio info that is easy to find and easily grab-able by your friendly neighborhood concert promoter so that when he updates his site at 3am in the morning he doesn’t rip his hair out that there’s no hi res promo picture or usable low res picture that you can copy on the site and that it takes 2 minutes at broadband speed just to get past the front page’s lame flash movie.

Flash sucks ass. All bands should have a PROMO TOOLS page with High res photos, bios and blank posters/flyers that even fans can grab.

The bands who do this the smartest are the ones who stay on the road!